7 Seconds to Connect
3 Steps to Engage Your Audience with Confidence
What if you could get from the heart of the matter to the heart of your audience — in the first 7 seconds of your speech? You can if you follow the simple steps described in this book!
Why 7 Seconds?
Why 7 Seconds to Connect? What's so special about 7? It turns out that people decide whether or not they like you in 7 seconds. Seven seconds! That’s hardly any time at all.
Many speakers waste this valuable time with filler. “Thank you, Madam Chair, for the wonderful introduction.” Or maybe they lead with an irrelevant joke—that may or may not even be funny!
The former is flat out boring. Your audience will forgive you anything—except being boring. The latter is risky; if it isn’t funny to that audience, it could be disaster. Neither approach moves your speech toward its purpose.
Furthermore, neither approach furthers a connection between you and your listeners. These openings fail to engage your audience and, most importantly, fail to engender a sense of liking, of relatability.
Results-Based
In 7 Seconds to Connect: 3 Steps to Engage Your Audience with Confidence, you’ll learn how to open with a bang to capture the attention of the people in front of you. In addition, you’ll learn how to structure your opening for maximum audience engagement and buy-in. With these tools, you will:
- Be confident.
- Be heard.
- Be able to engage your audience throughout any type of presentation (online and in-person).
Benefits for You
You can benefit from this book whether you speak to board members, management, clients and potential clients, or community groups. You can especially benefit from this book in the age of virtual presentations and speeches. Online audiences have distractions near at hand. You’ll be able to engage them throughout your speech by incorporating the three elements of a powerful opening into your talk
Testimonial from Craig Valentine
“Start your speech off strong every single time! Is that possible? Yes, but only if you have the right tools.
“That’s why I’m absolutely thrilled that Carolyn Jenkins has written this groundbreaking book entitled 7 Seconds to Connect: 3 Steps to Engage Your Audience with Confidence. The best presenters understand that it only takes 7 seconds before their audiences realize whether or not they like them and it only takes 30 seconds before they realize whether or not they want to hear more. That’s why it’s important to open your speech with a bang and Carolyn has provided a fantastically effective roadmap for doing just that.” (From the Foreword by Craig Valentine, 1999 World Champion of Public Speaking)
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